Spoof video artist Roman Buchatsky and his brother Vitaly are surfing the web when they come across this video. Which brings us to the Israeli connection. There’s a sign that reads “Push to add drama” pointing at it.Ĭuriosity eventually overcomes passersby and once the button is pressed bystanders unsuspectingly find themselves in an action-packed Hollywood scene. Without giving too much away, a red button is placed on a podium in the middle of a typical Flemish town square. It’s called, ‘A DRAMATIC SURPRISE ON A QUIET SQUARE.’
To promote the launch of a new cable channel in Belgium, they create a brilliant viral video campaign featuring – you guessed it – a red button. It’s 1997, and Men In Black‘s Tommy Lee Jones tells Will Smith: “Don’t touch the red button.” Which, of course he does, because who can really resist a red button?įast forward to 2012, and Belgian ad agency Duval Guillaume takes the ‘red button’ theme to a new level.
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